Eric Ries on the bulk of entrepreneurship

vutran | July 30, 2020, 5:31 p.m.

“Only 5 percent of entrepreneurship is the big idea, the business model, the whiteboard strategizing, and the splitting up of the spoils. 

The other 95 percent is the gritty work that is measured by innovation accounting: product prioritization decisions, deciding which customers to target or listen to, and having the courage to subject a grand vision to constant testing and feedback.” 

— Eric Ries

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