Fryer on persuading people on intellectual basis alone is not enough

vutran | June 2, 2021, 7:39 a.m.

Conventional rhetoric. In the business world, this typically takes the form of PowerPoint slides filled with bulleted facts and statistics. It’s an intellectual process. But it is problematic, because while you’re trying to persuade your audience, they are arguing with you in their heads. McKee says, “If you do succeed in persuading them, you’ve only done so on an intellectual basis. That’s not good enough, because people are not inspired to act by reason alone”

— Fryer 

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