Neri Oxman on the Krebs Cycle of Creativity (KCC)

vutran | Aug. 22, 2021, 2:30 p.m.

The Krebs Cycle of Creativity (KCC)

The role of Science is to explain and predict the world around us; it ‘converts’ information into knowledge.

The role of Engineering is to apply scientific knowledge to the development of solutions for empirical problems; it ‘converts’ knowledge into utility.

The role of Design is to produce embodiments of solutions that maximize function and augment human experience; it ‘converts’ utility into behavior.

The role of Art is to question human behavior and create awareness of the world around us; it ‘converts’ behavior into new perceptions of information, re-presenting the data that initiated the KCC in Science.

Central (disciplinary) vision will get you far, but peripheral (antidisciplinary) vision will get you farther. So while the ability to occupy all four domains simultaneously requires the kind of expertise that sacrifices expertise, it is a sine qua non for a worthy spin.

— by Neri Oxman at https://jods.mitpress.mit.edu/pub/ageofentanglement/release/1